The trade show program for BIPOC CPG brands in food & beverage
(included) ACCESS offers BIPOC-owned brands the opportunity to exhibit at the organizations’ flagship trade shows with prime locations, education and mentoring, advertising and marketing, peer fellowship, and other logistical support, free-of-charge to them. The program universally affords access and amplification to emerging BIPOC brands at an amplitude typically reserved for brands with significant financial resources and longevity.
Each cohort culminates with sponsored exhibition and programming at a Natural Products Expo or Fancy Food Show. See below for details about the next cohort opportunity.
EXPO WEST 2024 APPLICATIONS NOW OPEN
10 brands | Full Sponsorship at
Natural Products Expo West 2024, March 13-16, 2024 in Anaheim
EXPO WEST 2024 APPLICATIONS NOW
OPEN through
Dec 1, 2023 at 11:59 PM PST
APPLY NOW
EXPO WEST 2024 DETAILS
TRADE SHOW SPONSORSHIP PACKAGE
- Free sponsored trade show exhibition space in the (included) pavilion at Expo West 2024; held in Anaheim, California March 13-16, 2024 at the Anaheim Convention Center (ACC)
- Standard 10′ x 10′ booth and custom branded 3′ countertop display, to be located in a featured (included) pavilion on the main show floor (valued at $10,000+)
- Complimentary on-site transport and delivery of landed freight and samples within ACC ($500+)
- 6 complimentary exhibitor badges to trade show (valued at $7,440)
- 1 Free Standard Hotel Room near ACC for duration of Expo West (valued at $3,000+)
- PR and promotional content features across New Hope Network platforms (valued at $1500+)
- Onsite promotional display showcase (valued at $600).
- Mentorship & support from seasoned CPG founders & executives to prepare for the show (valued at $3500+).
- Networking and fellowship opportunities with industry community, national press & investment groups (priceless)
PARTICIPATION REQUIREMENTS
- You must be able to provide enough product samples to support 3 days of trade show exhibition at Expo West.
- Your company’s trailing 12 month gross revenue is at minimum $50,000 and no more than $8 million. If selected, you are able to share your company P&L for verification.
- Your company has not raised more than $750k in outside funding, excluding direct personal investment from the founder or founding team.
- You must not have previously won an ACCESS sponsorship to Expo West.
- At least one BIPOC founder or CEO of the company MUST BE available to travel to, exhibit at, and stay for the entire duration of Expo West 2024, including full hours listed for the trade show floor, as well as any additional activities included in your sponsorship prize, which may extend beyond show floor hours. Typically, this means being present from at least 8 AM until 9 PM for all show days. Any no-shows, late arrivals or early departures will result in forfeit of future (included)-sponsored opportunities and expulsion from the (included) community.
EXPO WEST 2024 ELIGIBILITY
- You are an (included) member.
- The content in your application is true.
- Your company is BIPOC-owned (at least 51%); verification
required. - The CEO is of Black, Indigenous, Latinx, Asian, Pacific
Islander, and/or Middle Eastern descent. - You must be 18 years or older by December 31, 2023.
- Your company is based in the United States or Canada.
- Your company must be an LLC, C-Corp, B-Corp, S-Corp
or other registered entity. - Your company officers consent to a potential background
and/or reference check. - You can make your own travel arrangements and cover
any travel-related costs including airfare and parking; and
lodging for your team (excluding one hotel room for
ACCESS brands).
COHORT ADVISORS
Victoria Ho
Founder & Innovation Consultant at Sherpa CPG
Ryan Pintado-Vertner
Founder at Smoketown
Nona Lim
Founder & CEO at Nona Lim
Sarah Wallace
CEO, The Good Bean Inc and Beanitos